The buzz about social media has been growing over the past few years, as everyone is more interested in using mobile devices and staying connected to the rest of the world. As we continue our reliance on electronic means to connect with others, businesses are looking for ways to leverage the power of social media, and they’ve found it in blogging. Many companies have created dedicated blogs that people can visit for any reason, and they’ve found that they can make a lot of money through advertising. It’s a perfect storm of convenience and profit for business owners who want to increase their customer base, and it has marketers buzzing about the role of social media in this phenomenon.
You Can Leave Your Normal Ad Strategy behind: No longer can you just leave your regular ads campaign behind, but instead you can utilize your sports blog to increase exposure of events and games. If you post newsworthy information on your blog, your followers will see it through their feed. And if you’ve got ticket promotions and other special event promotions, you could also use your account to compliment your other social media efforts. For example, many fans will visit your Facebook page to find out about the latest concert or event details, and then visit your blog to learn about the latest happenings. When combined, both your customers and your promotional efforts will create a powerful whole that you can’t be denied, and it will lead to more sales and an even larger following.
Branding yourself as a professional: We all know that when it comes to selling products, your reputation is at stake. But using social media, you can actually gain a measure of credibility with your loyal customers and fans. Instead of writing something bland and boring about your brand, why not take the time to engage with them and talk about how great your products are, or how your customer service is superior? If you maintain good communication with your customers, they’ll be more likely to buy from you because they trust your voice. This principle works the same way with your social media, too!
Branding your products and/or services as expert: When your customers know that you know what you’re talking about (not just some random guy on Facebook), they’ll be more apt to use your products and/or services. Why? Because experts make more money. This is why companies are always trying to hire experts to talk about their brands. However, using social media to promote your expert status is something even more powerful than hiring experts. You can even talk about how your product or service is best for the environment, or talk about the latest industry trends, without coming off as an “expert” who’s just trying to sell something to your audience.
Increase your brand’s visibility and connection with customers: Most people use social media to interact with others, and they’ll do so freely, without even realizing you’re trying to sell them anything. If your brand does nothing to help foster these connections with customers and potential clients, they’ll just move on to the next company they find on Google. On the other hand, by actively participating in social interaction on a regular basis, your company will slowly establish its place in the mind of customers, making it easier for you to turn those potential prospects into actual customers. And engaging in social media helps to build brand loyalty. Customers who have a vested interest in your company will want to be associated with it for a long time, making it easier to convince them to actually purchase a product or service from you. All of this means increased brand value for your company, which means increased profits.
Overall, the Role of Social Media plays a huge role in the success of your business. The most important thing is to recognize that it’s already a part of your overall strategy. Remember that it’s a tool to help increase your customer service, create a better working environment, and improve your brand loyalty. All of these things are priceless when it comes to running a successful business – no one wants to work for the first time and have to try to figure out how to make things work.