MyFord Touch Spotlight

Written by Cameron   //

October 15, 2022   //



MyFord Touch is here.  The 2011 Ford Edge is the first vehicle to utilize the future of car infotainment and navigation.  Ford has managed to separate itself from every other manufacturer with the MyFord Touch system.  With SYNC (TDI) :

Drivers who enjoy the convenience of Ford SYNC® with Traffic, Directions & Information (TDI) soon will be able to select a destination on Google Maps and send it to their Ford, Lincoln or Mercury vehicles…

Read More after the break


The SYNC TDI application leverages a customer’s mobile phone voice plan and the vehicle’s integrated GPS receiver to deliver location-based services, such as driving directions or business searches,
and on-demand information such as horoscopes, news, movie listings and stock quotes. Since these services, including the new Send to SYNC functionality, are cloud-based, no vehicle updates
are required and they will be available to all owners who have registered for TDI services through

Ford has added Nuance (developer of Dragon Naturally Speaking – one of the most well known voice transcription programs on the market), to aid in the development of many additional voice commands.  ”Originally SYNC recognized about 100 voice commands, today with the improvements that we’ve made in MyFord Touch; SYNC can recognize 100 times that number of commands.” states Brigitte Richardson, a Ford Voice Recognition Engineer.  In previous iterations of SYNC a driver would have to be very specific with commands, with the new version Ford has added aliases.  You can now say climate, raise heat, lower temp, etc.  When it comes to playing music in the past the driver had to say, play track and then play song followed by name.  It is no longer complicated.  Now all one has to do is state the song name.  Below is a video comparison of the time that the eyes leave the road when picking a track via MyFord Touch and Manually searching through a digital media player.

Voice vs Manual Comparo

Brought in: “Leveraging the SYNC API, mobile apps stored on a user’s smartphone will soon be enabled for control by SYNC, thus creating a new category of ‘Brought In’ apps.” “Ford and SYNC will answer the consumer demand by offering the only platform available for drivers to safely access their mobile applications while in the car.
Coming Soon:
  • AppLink
    • Industry-first capability providing drivers access and control of smart phone apps using voice commands and vehicle controls
    • First launches on 2011 Fiesta
      • Software will be available by end of 2010 for owners via download and installation directly from
    • Compatible with AndroidTM and BlackBerry® smart phones (Apple® iPhone compatibility coming in mid-2011)
    • Standard SYNC feature; no subscription necessary (owner must have compatible smart phone and data service plan)

Audi’s MMI, Mercedes Benz myCOMAND, and BMW Idrive controllers all add entirely too much complexity to tasks such as changing the climate control settings or inputting Navigation destinations.   MyFord Touch may very well end up changing the game for good.  If Ford continues to push the envelope regarding voice control,  should end up going the way of the Dodo. It is about time that we embrace Ford’s vision of “Hands on the wheel, Eyes on the road.”

images courtesy of Ford Motor Company Press Material, as is the video.








MyFord Touch

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