Social media are various interactive technologies which allow the generation or sharing/ exchange of ideas, opinions, interests, and other types of communication through virtual networks and online communities. It is a set of tools and technologies that facilitate user based communication. The internet has played a major role in the growth of social media, with most people getting access to it through smartphones, tablet computers, net-connected desktops, other portable devices and the likes. Users share and exchange ideas, experiences, knowledge, and opinions on all types of subjects – from entertainment, interpersonal relationships, to serious topics like politics, religion, business, medicine, etc. There are social media tools and platforms that enable people to get access to their share of the world; the social aspect of such interaction allows users to build bonds with other individuals.
The best platforms that help users to build a strong community presence are Facebook, Twitter, LinkedIn, Google+ and Pinterest. Each of these platforms provides a unique experience to its users, as they allow people to stay connected to friends and loved ones, share and receive updates, and so much more. In order for a user to interact on any of these platforms, he/she needs to have an account. This accounts becomes a place where people can post or share their thoughts, ideas, opinions, and anything else that strikes their fancy. These platforms also serve as great promotional tools for businesses, as they expose the business to the right audience. However, a business cannot thrive without having a website or a blog, as these two integral components play an integral role in attracting traffic and earning credibility.
Another tool used by social media to promote businesses is advertising, which refers to the practice of reaching out to consumers or the public through media like television, radio, newspapers, billboards, etc. Every medium has its own purpose and function, but if a company wants to be successful in using the platforms to advertise their products/services, then they need to create an effective strategy that will help them reach out to the right audience. The first thing to remember when using social network as a part of an advertising campaign is that one should not overdo it. Spamming the platform is often considered to be in bad taste and can have a negative impact on the user’s experience.
One of the best ways to take advantage of social networks is to leverage it to drive more targeted traffic to a website or blog. There are many ways to do this, such as creating ads for content pages, video marketing, and creating an opt-in page. In all of these campaigns, the most important factor is that ecommerce advertising campaigns should be promoted through platforms that are directly related to the service or product offered by the company.
Video sharing is another great way to advertise a product or service on a social media platform. If a person is looking for a particular service, then they might want to search on YouTube or another video sharing platform, which allows them to find videos by the keyword(s) they use. Once there they can see what is available on offer. In the case of ecommerce advertising campaigns, videos are used to illustrate how the product can help the user or convince them to choose it over other similar products or services.
There are multiple ways to use social media platforms for ecommerce advertising. However, if a company does not take it seriously or if it is not utilized effectively, then it will not lead to a positive outcome. If used properly, it can lead to a lot of traffic and a high click through rate (CTR). This can result in more conversions, a higher overall conversion rate and a higher sales yield from the sale. In short, consistent sales growth and success come from the consistent use of social media advertising platforms.