Social Media is interactive digital mediated technologies which facilitate the generation or sharing/ exchange of information, thoughts, career aspirations, and other types of expression through virtual online communities and social networks. Social media provide many useful services such as business, organization, and personal networking. In addition, social media have increased the reach of individuals, providing them with the opportunity to reach out and touch many people round the world.
In today’s society, new things are being introduced every day. New types of communication are sprouting everywhere, reaching millions of people all around the world in no time. One of the most powerful and yet least used communication tools are the platforms provided by social media. As we know, Facebook is the biggest social media platform that gives people a chance to create and share important conversations on virtually every topic imaginable.
Twitter, LinkedIn, MySpace and other such popular social media platforms are used by millions of users around the world, not only to keep in touch with friends and loved ones but also, to discover information on different topics of their choice and interest. But what if you need to share some specific information that you think would interest your audience? In this case, you may need to go through the social network sites and find an appropriate place to publish your post. Depending on the type of media you want to make use of, you may need to find platforms suitable for your needs; some social media may provide platforms suitable for your needs while others may not.
One example of social media that may not be suitable for publishing certain types of content on your Facebook page would be the application platform built around games. Games that involve real money transactions such as gambling and business simulations are perhaps the most frowned upon, among those who engage in these types of activities online. This is because it can be very easy for players to lose large sums of money because they do not always follow best business practices or are not cautious enough when making these transactions. For this reason, using a social networking site like Facebook to make business transactions during game play may be risky for those who are engaging in such activities.
Another example of a platform that may not necessarily be suitable for any type of brand building strategy would be the location-based services provided by the likes of Yelp, Foursquare and Superpages. These services are popular among consumers who want to make use of popular social networks to discover local businesses. But if you want to establish a local presence on these social networks, you would need to find another way to promote your brand name locally.
As previously mentioned, social media platforms vary greatly in their policies and procedures on how they would deal with user content that may be considered offensive or spammy. So it is important that you familiarize yourself with these various rules so as to ensure your continued success on these popular networking platforms. Once you have this information at hand, you will then be able to navigate through the different social networking sites to promote your business, no matter what the nature of the content may be. You should also make it a point to follow the various social media policies that each company has in order to avoid getting yourself into legal trouble down the road.