Social media are basically interactive technology which permit the generation or sharing/ exchange of information, concepts, opinions, career orientations, and various types of expression through virtual online communities and networks. It is usually characterized by user-friendly interface, which allows the users to easily interact with each other by composing and sharing text and photos. The internet has made this medium more effective and popular, especially for young people who find it very useful in doing their school work.
These social media allow the users to share media, photos, and videos via network. Most of the time, these networking sites are set up for a specific purpose. These may include chatting, group discussion, gaming, business use, sports, and many more. There are also some platforms that are totally dedicated to business use. The most popular ones being Facebook, Twitter, YouTube, FriendFeed, StumbleUpon, Digg, Flickr, MySpace, FriendFeed, and Technorati.
This social media is beneficial to the companies as it provides a platform for the companies to engage their employees or their customers. Social media allows the employers to make their employees as one of the main links of their business on the internet. This increases their visibility, generate leads, and build relationships. The social networking sites also provide a great chance for employers to build their brand by creating profiles on these media and linking it to their company website. In fact, most of the large organizations are using this opportunity to promote their brand on these social media to reach the maximum number of customers and business.
Another great use of these websites is the creation of communities. Most of these communities are based on common interests or themes and they help in sharing new ideas, news, and curation. Flipboard is one of the social media platforms that help in making the community happen. It helps in sharing stories, photos, videos, podcasts, RSS feeds and much more with the community. The Flipboard app for iOS and Android can be used to access Flipboard news, Flipboard channel, Flipboard events, Flipboard curation, and much more from any iPhone, Android, Blackberry or tablet.
The third most important advantage of using this media is the ability of sharing. The social networks allow you to share information directly with the user without any formatting. In fact, you can share documents on the fly without worrying about any formatting issues. You can create documents on Flipboard and share them instantly to any other social network.
Social media sharing networks according to experts help in creating brand awareness and helping businesses to promote their products and services locally, nationally, and globally. The advantages are endless when it comes to promoting your business online. Social networking helps in creating local hubs of activity and it also helps in creating communities of people with similar interest. The social networks according to research shows that these 3 networks are likely to remain intact and will most probably grow in the coming years.